Attribution Models

Attribution Models

Attribution models are useful. They can also be one of the more complicated topics in marketing. That’s why we’re giving you a short breakdown of each attribution model and what it does (or does not do) to help you with your marketing strategy. Attribution modeling...
The Value Of Business Goals

The Value Of Business Goals

What is the value of a lead to your business?   It’s not a question people often ask. The most common answer is “My cost per leads is $x.xx.”   But that doesn’t answer the original question. It tells me what it cost you to acquire the lead but it doesn’t...
Why 1 Metric Matters

Why 1 Metric Matters

It feels like the phrase “data driven” is the new “synergy” when it comes to growth. We are not going to say being data driven is a bad thing. We have built our business on using data to make the right decision to grow many different businesses in different...
Complete Website Tracking Stack

Complete Website Tracking Stack

If you have tried searching for tools to help you analyze your website traffic, you will quickly realize there are millions of different options to choose from. Ranging from the low cost to extremely expensive. This becomes even more complicated when you start looking...
Content Funnels

Content Funnels

Creating a piece of content every day is simply wrong.   It is one of the worst pieces of advice I constantly hear being told to new or early growth businesses. In this article, we are going to show you why you need no more than 5-7 pieces of content for each...