Facebook Ads Quick Tips

In this post, I am going to share two simple but effective tips for Facebook Advertising.

 

Retargeting Video Views

The first tip is for people looking to retarget, based on video views. The ability to retarget, based on people who watched 25%, 50%, 75%, 95% and 100% of your video, is now a well tried and tested part of the Facebook Ads platform.

However, something you may not be aware of, is the fact that people who engage with your video via the Audience Network, cannot be retargeted.  That means, anyone who watched 75% of your video via the Audience Network, is essentially lost. You cannot retarget them or re-engage with them, based on that video view.

This is obviously problematic, if you’re using videos to move people through a funnel.

In addition, we have found that when all locations are selected for Ad Placement, Facebook tends to acquire a lot of video views from the Audience Network. Wasting even more of your budget, if your plan is to remarket.

Thankfully, this is an easy problem to solve. Whenever you are creating Video Ads and you’re planning to remarket them based on the % viewed, uncheck the Audience Network from the Ad Placement options.

 

Buy Now Targeting

The second tip is specific to ecommerce businesses. Within the detailed targeting section of the Ad Sets, there is a targeting option called “Engaged Shoppers.” This group of people includes anyone that have clicked the “Buy Now” call to action button, in the last week.

When you are setting up your targeting for your Facebook Ad, go into Detailed Targeting, type in “Engaged Shoppers” and you’ll see it.

If you are selling e-commerce products or simply selling online, combining these people with specific interests related to your business will provide you with an audience, far more likely to click that “Buy Now” button.

This is a great tactic to implement for cold audiences.

As an example, lets say you wanted to target people that like dogs, because you offer dog food tailored to specific breeds nutritional requirements. You might target people that like dogs AND are engaged shoppers, as your cold audience.

 

Conclusion 

Give these tips a go and let us know how they work for you.

By Dan Wheatley, Co-Founder

CEO/Co-Founder of Straight Talk Consulting, a business consultancy that gets our hands dirty. We work with organisations to achieve product market fit before transitioning into scalable and repeatable growth