One Step to get Started on Lead Generation

Lead Generation is a big part of growing your customer base. Not only can you attract more customers, but you can also get an idea of the demographic that’s interested in your products. However, if you were to search the internet for Lead Generation, you would get a lot of information, but not all of it will be appropriate for the beginner. 

Research

Before you start, you need to know what your competitors are doing and what they are offering their customers. This means taking some time to do research and seeing if you can offer more to your customers, as an incentive to choose your business. 

You also want to know what type of questions are being asked and if you can give better or more helpful answers, than your competitors. 

Lead Ads

Social media platforms such as Facebook and LinkedIn offer Lead Ads, that can be helpful in attracting the customers you want. 

Targeting the right demographic is key to Lead Ad’s success, because you want people who will be interested enough to click the ad. Basic market research should help you discover who your target audience is, which you can then use for your ad campaign. 

Lead Ads incorporate easy to use forms that will pop up when someone clicks on your ad. The form has the advantage of being auto-populated with the details of the potential customer, which makes life easier for them. You can populate the form with the information you need, but it is vital that one of those is a phone number.

 

Why a Phone Number?

Asking for a phone number has a big advantage over other information, because you can call the lead and speak to them personally. This type of interaction can be highly productive. Not only because it offers a more personal interaction, but it also allows you to answer any questions immediately. 

Landing Page

If you find that your ads are not working the way you intended, then consider another approach. You can drive your new leads to the landing page of your website, where you can offer an incentive such as education or special deals. You can then try to get them to sign up and get their details that way. 

Throughout this whole process, there is one fundamental thing that you need to remember and that is to ask for what you want. It may sound simple and that’s because it is, but it will help to get you leads in the early stages of your strategy.

 

By Dan Wheatley, Co-Founder

CEO/Co-Founder of Straight Talk Consulting, a business consultancy that gets our hands dirty. We work with organisations to achieve product market fit before transitioning into scalable and repeatable growth