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Product market fit is something that almost everybody in business has heard of, but very few truly understand. Market fit is the very first consideration that should be made in the early development stages of any product, and several questions should be asked,...

We all want a website that generates as many leads as possible. It would be fantastic if we could build our site add a “Book a Demo” or “Free Trial” button and leads started rolling in.  For anyone that has followed this approach, while the odd person may click your...

If you have a B2B offering the chances are you know all about Linkedin and its position as the market leader for lead generation. In fact, 89% of B2B marketers use Linkedin for lead generation and 62% say it generates over two times more leads than the next highest...

There is no shortage of articles or information out there when it comes to how businesses can use Facebook to generate leads, build a brand, engage with customers or a plethora of other objectives.  By writing this article, we aim to cut through the noise and provide...

What is the Main Goal of Reaching Product-Market Fit? If you have been involved with startups it will not have been long before you heard the term product market fit. We are not going to discuss what product market fit is or how to get there. We have spoken about this...

Why is Product Market Fit Important? To answer this question we should first take a step back and look at what product market fit is in the grand scheme of business lifecycle stages.  Here at Straight Talk we believe that there are three primary growth stages that all...

What Should be Included in a CAC Calculation?   When calculating your customer acquisition costs, it can be unclear exactly what this means. This is because different companies have different CAC calculations based upon their business model. Meaning, there is not...