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Why is LTV : CAC Important

Why is LTV : CAC Important

Why is LTV/CAC Important? Metrics, in isolation may provide us with a data point but they often lack context with which we can guide our actions.  Example: If it cost you $25 to acquire a free trial you may think that is a good amount to pay for a free trial. The...

Does CAC Include Salaries

Does CAC Include Salaries

Does CAC Include Salaries?   When calculating your "Customer Acquisition Costs" or CAC, a common question is “Does CAC include salaries?” The short answer to the question is 'yes,' but we must delve deeper into the question to answer it completely, as there are...

How Do You Increase Customer LTV

How Do You Increase Customer LTV

How Do You Increase Customer LTV  By increasing the lifetime value of your customers, you are increasing your profits, delivering greater value as customers stay longer or buy more, and making it easier to acquire customers, as you have larger margins.  In short,...

Sales Feedback Loop

Sales Feedback Loop

How can you implement a Feedback Loop, so you can generate more leads at a lower price point and then continue to improve your results over time?  Well, there's this idea that some people know how to generate leads and some people don't.  And if only they knew “the...

Pre Scaling Checklist

Pre Scaling Checklist

Are you one of those businesses that have some leads coming in? They don't have to be consistent, but you've got your first customers and have an eye on scaling and want to start growing your Lead Generation Process... along with many other parts of your business, in...

Defining Customer Success Responsibilities

Defining Customer Success Responsibilities

What's the biggest obstacle that determines whether or not a customer success team stands still or becomes a real revenue driver?The biggest challenge is defining responsibilities. So, let's go over what that means and break it down. First, Where does the customer...

Why Customer Success Exists

Why Customer Success Exists

3 Objectives Of Customer Success Most people have misconceptions when it comes to customer success. I'll go over what those misconceptions are and I'll give you the 3 real objectives that we at Straight Talk know if focused on, will drive revenue. Lets go over what...

Creating Your Product Beta Program

Creating Your Product Beta Program

One of the biggest reasons that clients come to us here at Straight Talk is because they have launched into the market but can't seem to get any traction.  So, I’m going to give it a shot and try and convince you in the next few minutes, why I'm such a huge fan of...

Define Your Customer Use Case

Define Your Customer Use Case

I'm going to go over defining a Use Case when finding Product Market Fit. A lot of people talk about their target audience, their Persona, who they want to sell to and where to find them when looking for Product-Market Fit. But often they really don't know much about...

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