Our Team

About Straight Talk

Straight Talk Consulting was created out of the bad experiences the founders faced with consultants and agencies.

We simply couldn’t understand why we were not able to find people who could provide straight forward advice on what the business needed, at what stage it needed it and why it was needed.

In our experience, consultants were great at telling you what was needed, but wouldn’t do the work themselves. They simply blamed us when things didn’t go exactly to plan, just before saying “You didn’t implement what I said correctly.” Which of course, we followed with “Well, why dont you show me?”

Agencies were very good at doing exactly what was asked of them. Without digging deeper, to find out if what was being asked of them was actually of any benefit to the business. We also found that whilst support was great to start, once the contract was signed, they couldn’t be bothered.

In our experience, the reporting was very poor. With a lot of ‘smoke and mirrors’ around the work being done.

We both really enjoy growing and developing businesses. So we decided “Enough is enough” and Straight Talk was formed.

Our Team

Dan Wheatley

Dan Wheatley

Co-Founder

I started my first business when I was at university. I was heavily involved with health and fitness, so I created an e-commerce business selling supplements. This eventually evolved into creating my own branded supplements that were sold through the online store.

I met Ben when i started my second business and ultimately we decided that Affordable Web Design (AWD) was a venture we could work on together. AWD created basic but unique websites within a week.

As the business began to gain traction, we frequently found that clients would come back to ask us “Now that I have a website, how do I grow my business?” A number of these clients began paying us to help guide them in growing and scaling their businesses. 

Ben and myself both had bad experiences with consultants and marketing agencies. We found that they either took no responsibility for failure and blamed the client or they did what was asked of them even if it wasnt in the best interest of the client.

We never wanted to be in either of these categories. We agreed to advise clients, like it was our own business. If they didn’t like it… that was ok, but we would still tell them. 

From that point, Straight Talk was born. 

Ben Lickley

Ben Lickley

Co-Founder

I started my first business at age 16, building mobile applications. I started delivering apps for local businesses, before ultimately becoming involved with startups and local government. 

As the business continued to grow, we started building apps for fortune 500 and multi national companies.

The business was acquired and I successfully exited.

I knew that I wanted to start a new business and agreed to start Affordable Web Design with Dan. The company that would eventually become, Straight Talk. 

Our aim was to create an offering that we wished we could have used, when we first started our previous businesses.